Month: December 2024
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Data or Discounts: The Real Value Behind Cannabis Rewards
In the competitive world of cannabis retail, loyalty and rewards programs have become a mainstay. From text message discounts to point-based purchases, dispensaries across legal markets are tapping into customer rewards as a way to drive traffic, increase retention, and boost sales. But beneath the attractive incentives and catchy slogans lies a more nuanced question:…
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Privacy Matters: How Safe Is Your Info in Cannabis Rewards Programs?
In today’s cannabis retail environment, rewards programs have become a go-to strategy for dispensaries looking to build customer loyalty. Offering points for purchases, discounts, birthday deals, and early access to products, these programs incentivize repeat visits and higher spending. But behind the promise of perks lies a growing concern among customers: the security and privacy…
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