In the evolving landscape of cannabis retail, customer loyalty is no longer a bonus—it’s a necessity. As more dispensaries enter the market and competition intensifies, operators must go beyond just offering promotions and flashy packaging. The modern consumer expects value, personalization, and a sense of connection with the brands they choose. One powerful—but often underutilized—tool…

Where customer loyalty is increasingly driven by personalization, one of the most effective — and often underused — strategies is offering birthday and anniversary rewards. By acknowledging personal milestones, dispensaries can strengthen emotional connections with their customers, boost retention, and drive incremental sales. Why Personalization Matters in Cannabis Retail Today’s cannabis consumer expects more than…

In a retail landscape defined by personalization, convenience, and fierce competition, loyalty programs are undergoing rapid transformation. From multinational giants like Target and Sephora to boutique wellness brands and food delivery services, the core idea remains consistent: retaining customers by offering value beyond the transaction. As the cannabis industry emerges into mainstream commerce, it faces…

Loyalty programs have become a common tool for attracting and retaining customers. Yet despite these efforts, a surprising number of customers never redeem their accumulated points. While dispensaries continue to invest in reward systems, they often overlook a key metric: redemption rates. So, why are some customers sitting on unused rewards—and what can dispensaries do…

In the competitive world of cannabis retail, loyalty and rewards programs have become a mainstay. From text message discounts to point-based purchases, dispensaries across legal markets are tapping into customer rewards as a way to drive traffic, increase retention, and boost sales. But beneath the attractive incentives and catchy slogans lies a more nuanced question:…