Let’s face it—everyone loves a good deal. And if you’re a loyalty member at your favorite dispensary, chances are you’ve seen some tempting online-only offers roll through your inbox or pop up on your favorite cannabis app. But are these digital deals actually better, or is it just clever marketing?
The short answer: it depends on how you like to shop.
For cannabis consumers who prefer ordering online, online-only deals can feel like a major win. Discounts, double points, exclusive drops—these perks are often just a tap away. No waiting in lines, no wondering if your favorite strain is in stock, and no missing out on point multipliers because you forgot to mention your loyalty account at checkout.
Dispensaries love this setup, too. When customers order online, it helps staff manage inventory better and speeds up the entire purchasing process. Plus, digital orders make it easier to track buying behavior, which means more personalized offers down the road for loyalty members. It’s a system that benefits both sides—when it works well.
But what about customers who still enjoy shopping in person?
That’s where things can get a little tricky. Some loyalty members prefer browsing the shelves, talking to budtenders, or making decisions on the spot. When the best deals are locked behind an app or email, those shoppers might feel like they’re missing out. And let’s be real—tech isn’t for everyone. Some older customers or less tech-savvy folks might not feel comfortable navigating online menus or mobile apps, especially when it involves something as personal as cannabis.
Another thing to consider: not all online deals are as sweet as they seem. Some come with strings attached, like minimum purchase amounts or product restrictions. So while that “20% off” sounds great at first, it might not apply to the products you actually want. Flash sales can also be a gamble. If you’re not glued to your phone when that notification drops, you might miss out altogether.
That said, online-only deals definitely have their place. They’re convenient, often generous, and perfect for those who already shop digitally. If your routine includes placing an order online, swinging by for quick pickup, and racking up loyalty points while you’re at it—great! These deals were made for you.
But the best dispensaries know that one size doesn’t fit all. Offering hybrid perks—like online ordering with in-store pickup bonuses, or in-store promotions activated by scanning a QR code—makes sure no loyal customer is left behind. It’s all about balance and making rewards accessible to everyone, no matter how they shop.
So, are online-only deals better? For some, absolutely. But for others, they’re just one piece of the loyalty puzzle. At the end of the day, the best deals are the ones that fit your lifestyle—and make you feel like a valued member every time you shop.