The Best Dispensary Rewards Programs from Top Multi-State Operators
Loyalty and rewards programs have become key tools for dispensaries to retain customers and build lasting brand loyalty. The top multi-state operators (MSOs) have invested in high-tech, user-friendly rewards platforms that not only benefit frequent shoppers but also give insight into consumer behavior. Here’s a breakdown of the best rewards programs offered by major MSOs across the nation.
1. Curaleaf – Curaleaf Rewards
Curaleaf operates over 150 dispensaries nationwide and offers a robust loyalty program that earns shoppers one point per dollar spent. Once users accrue enough points, they can redeem them for discounts on future purchases. The program is tiered by state, but often includes rotating double-point days, exclusive product drops for members, and birthday perks. Customers can track their points via SMS or through the in-store system, depending on local regulations.
2. Trulieve – Trulieve Loyalty Program
With a heavy presence in Florida and operations in several other states, Trulieve’s loyalty program stands out for its simplicity and strong return. Members earn 1 point per dollar, and 100 points equals a $1 reward, which can be redeemed during future visits. Frequent specials, such as double point weekends and bonus points on specific brands, help users accumulate savings quickly. Trulieve also integrates its rewards with targeted email promotions and app-based ordering.
3. Rise (Green Thumb Industries) – Rise Rewards
GTI’s Rise dispensaries offer one of the most consumer-friendly loyalty programs. Users earn points for every purchase and can redeem them for both in-store savings and exclusive promotions. A standout feature is the ability to use points toward branded merchandise, making it more than just a discount system. Rise also promotes engagement through educational content and wellness events that are available exclusively to loyalty members.
4. Sunnyside (Cresco Labs) – Sunnyside Rewards
Cresco Labs’ retail brand Sunnyside uses a tiered loyalty program with customizable perks. Members earn points with every purchase and can access limited-time rewards and early product releases. The program offers a smooth omnichannel experience, with integration into the company’s website and email marketing system. Shoppers can track rewards, view personalized offers, and manage their accounts through the Sunnyside app.
5. Verilife (PharmaCann) – Verilife Loyalty
Verilife’s loyalty program is growing in popularity due to its emphasis on patient savings. While it varies slightly by state, the core program gives one point per dollar and includes exclusive discounts on select brands and bonus point days. Customers appreciate the easy point redemption and regular email alerts about upcoming deals tailored to their shopping history.
6. Planet 13 – Planet 13 Rewards
Although not operating in as many states, Planet 13’s flagship Las Vegas location has one of the most immersive loyalty programs. Members earn points, gain early access to promotions, and receive text alerts on exclusive drops. The program is tied to their extensive retail tech platform, ensuring a seamless customer journey from digital order to in-store pickup.
Insights
Loyalty programs are no longer just about saving money—they’re about creating a personalized, tech-integrated shopping experience. Whether you’re a medical patient or a recreational user, enrolling in these reward systems can significantly enhance the value and enjoyment of your cannabis purchases.