Dispensary Loyalty Made Easy: The Top Rewards Platforms in Cannabis
In the highly competitive cannabis retail space, customer retention is just as critical as acquisition. With shoppers seeking value and brands aiming to build loyalty, cannabis-specific rewards programs have become essential. A growing number of companies are specializing in rewards solutions that integrate seamlessly with dispensary POS systems, comply with regulations, and deliver measurable ROI. Below is a list of the most effective and reputable rewards program providers for cannabis dispensaries in 2025.
1. Springbig
Springbig is one of the most widely adopted loyalty and text message marketing platforms in the cannabis space. Built exclusively for dispensaries, it integrates with most major POS systems, including Cova, Flowhub, and Treez. Its features include points-based rewards, automated campaigns, real-time customer segmentation, and two-way SMS marketing. With compliance built in, Springbig allows dispensaries to market effectively without crossing legal boundaries.
Strengths: Cannabis-specific features, robust integration, scalable for MSOs
Best for: Retailers looking to combine loyalty with advanced SMS marketing
2. Alpine IQ
Alpine IQ focuses on data-driven customer engagement. The platform supports loyalty programs, SMS/email campaigns, digital wallets, and app-based gamification. Its integration with popular cannabis POS and CRM systems allows dispensaries to track customer behavior and reward interactions dynamically. Alpine IQ is also known for its privacy and compliance protocols.
Strengths: High customization, security focus, supports app-based rewards
Best for: Dispensaries wanting data-rich loyalty tools and customer journey automation
3. BLAZE Rewards
Offered as part of the BLAZE POS ecosystem, BLAZE Rewards enables seamless loyalty program management directly within its dispensary software. It allows for flexible configuration of points, redemptions, and promotional campaigns. Because it’s native to the BLAZE platform, setup is simplified, and data flows efficiently between inventory and customer profiles.
Strengths: Built-in POS integration, low learning curve
Best for: Dispensaries already using BLAZE POS or looking for an all-in-one solution
4. Treez Engage
Treez Engage is a loyalty and marketing add-on for dispensaries using the Treez POS platform. It focuses on omnichannel loyalty—whether the customer shops in-store or online. Features include digital punch cards, birthday rewards, referral bonuses, and email automation. Treez Engage emphasizes ease of use for both staff and customers.
Strengths: Strong e-commerce integration, personalized promotions
Best for: Dispensaries using Treez that want turnkey loyalty and marketing tools
5. Baker (by TILT Holdings)
Baker was one of the original cannabis CRM and loyalty platforms and is now part of the TILT Holdings ecosystem. While less dominant than Springbig today, it still offers functional loyalty tools, SMS/email marketing, and basic CRM functions. It’s used by smaller dispensaries and legacy operators who want reliable, no-frills loyalty management.
Strengths: Proven platform, reliable customer support
Best for: Legacy dispensaries or those seeking cost-effective solutions
6. KlickTrack Loyalty
KlickTrack’s loyalty module is part of its cannabis retail ecosystem, which includes POS, inventory, and compliance tools. It supports point accrual, exclusive rewards, and promotions targeting specific segments. While newer to the market, KlickTrack’s tight POS integration makes it attractive for vertically integrated operations.
Strengths: Easy-to-use interface, customizable reward tiers
Best for: Vertically integrated dispensaries and mid-sized operators
Choosing the Right Solution
The ideal rewards program platform depends on your POS system, customer base, compliance requirements, and marketing goals. Dispensaries should prioritize seamless integration, user experience, and measurable campaign insights when selecting a solution. Whether seeking advanced features like gamification or simple point accumulation, today’s cannabis loyalty platforms offer retailers flexible tools to build long-term customer value.
Learn About: Optimizing In-Store Engagement to Strengthen Cannabis Brand Loyalty